What Do You Know About Brazilian Fashion? 

With the Rio 2016 Olympics well underway, Brazil has taken centre stage to the world. 

When it comes to fashion, most people know the names of Brazil’s top fashion exports as beautiful models who grace the high fashion runways and pages of magazines like Sports Illustrated. Mainstream media gives unending attention to Paris, London, Milan and New York fashion designers to the degree that the brands like Michael Kors, Chanel and Versace are household names.  What about South American designers? Many talented designers hail from that continent too. Rio and Sao Paolo have some of the biggest fashion weeks and are best known for their swimwear and use of bold bright colours. 

In light of the Rio games I wanted to bring the spotlight to a few Brazilian designers you may have never heard of. 

1. Alexandre Herchcovitch

Gisele on the runway during the opening ceremony at 2016 Rio Olympics. (Image: Vogue)

Supermodel and Victoria’s Secret alum Gisele Bundchen strutted down the longest runway of her career during the opening ceremony of the Rio Olympic Games wearing a gold sequined dress created Alexandre Herchcovitch. The long sleeved, deep v-neck dress had a train, was pleated at the waist and a thigh high slit that revealed her entire leg as she strutted down the catwalk. 

Image:, Getty Images

Bundchen personally asked the designer to create her dress. Quite fitting that she chose a fellow Brazilian for such an important stage. It’s not the first time the designer has worked with Bundchen. Early in her career during the mid-nineties she did some runway shows for him and also worked campaigns in later years.  

Gisele Bundchen with designer Alexandre Herchcovitch.

Herchovitch started designing very young and made clothes for his mother, who proudly wore his creations. Soon many friends and family were asking him to design.  It was evident at an early age he would go on to become a successful designer.

To see more of his ready to wear collection visit his website

 2. Patricia Bonaldi (Pat Bo) 

A relatively new label launched in 2012, she is best known for her dresses and gowns where she uses intricate beading and lace details in her work. Feminine dresses with floral patterns and contrasting patterns is also another signature in her work. 

Patricia Bonaldi. Beading details. (Pinterest Image)

Patricia Bonaldi, Spring 2016. (Image Denim Observer)

Patricia Bonaldi, Spring 2016. (Image Denim Observer)
Patricia Bonaldi, Spring 2016. (Image Denim Observer)

Visit her website at

3. Carlos Miele

With flagship stores in Sao Paolo, New York and Paris, Carlos Miele and Miele women’s wear collections are collectively sold in over 30 countries around the world.

The designer is greatly influenced by his love of architecture and you can see it in the structure, details and silhouettes of his garments. 

He also works with Brazil’s indegenous communities in order to support fairtrade and the work of local artisans.

Visit the website at

4. Tufi Duek

Not only does Tufi Duek design beautifully crafted evening dresses, but also the fashion staple items many women want; jeans, feminine tops, and day dresses. He’s gained notoriety all over Brazil and is also sold in more than 150 stores across the US. 

Especially known for the modern way he creates denim, his pieces are sought after and largely popular with youthful clients. 

Visit the website at 

5. Isolda 

Image: Tumblr

Juliana Ferreira and Maya Pope launched their brand Isolda while living in London. The Brazilian born duo are known for using vibrant, tropical prints and have said their work is inspired by their home Brazil. 

This season they created a capsule collection in honour of the Rio games. 

6. Aqua de Coco

Agua de Coco, Spring 2016 campaign.

You can’t talk about Brazilian fashion without mentioning swimwear. Liana Thomaz is the Creative Director for Aqua de Coco, one of Brazil’s popular brands of swim and ready-to-wear.  The brand often draws inspiration from Brazilian culture. 

The spring 2017 collection shown at Sao Paolo fashion week took inspiration from the the natural landscape of the Amazon areas of Brazil. The collection not only used prints and motifs that represented nature, but details also included plenty of floral and leaf embroideries.

Agua de Coco maillot back swimsuit.
Agua de Coco for Liana Thomaz soring 2017.
Agua de Coco, Spring 2017
Agua de Coco spring 2017.
Agua do Coco, Spring 2016.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: