Sustainable Footwear Made in Brazil

 Joya da Terra Espadrille

Joya da Terra is a new brand by Cynthia Tello, who is a Los Angeles designer working with Brazilian manufacturers to create a sustainable footwear collection using natural materials.  Currently most shoes are made using petroleum-based products.  Tello’s goal is to create an entire footwear collection using the waste of a coconuts.”The mainstream footwear industry predominantly uses petroleum-based products that are cheap to manufacture, but are often unsustainable,” said Tello. “By giving a new value to these so-called ‘waste’ materials, we are introducing a new business model that would create safe, toxic-free jobs and encourage local governments to promote recycling.” she explained.  The company will create a coconut fiber insole, which has natural anti-bacterial agents.  Textiles are made using recycled plastic and they use all water-based adhesives during the manufacturing process.

In an effort to launch the brand the company is using Kickstarter to raise captial for production of product.  The goal is to raise $50,000 by July 20, 2014.  For more details on the campaign click the link below.


Click HERE for Kickstarter Campaign


 Correction:  In the original posting of this piece, it was sited that Joya da Terra was the world’s first sustainable shoe company.  However, there is a company from Ethiopia, Sole Rebels, which has been creating sustainable footwear since 2004.


3 thoughts on “Sustainable Footwear Made in Brazil

  1. I think Bethlehem Tilahun Alemu, a beutiful sista from Ethiopia has been cultivating the same idea with SoleRebel — the shoe company she founded. When you have a hot minute check her out.


    1. You are so correct Colin. While I was writing this post I actually was thinking I heard something about an African company but couldn’t remember. Thank you for pointing that out. I will make the adjustment accordingly in the article.


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