Meet Bozoma, Uber’s New Chief Brand Officer

Bozoma Saint John has been called a ‘badass’ for her ability to make change wherever she goes. From big brands like Pepsi to Apple, she has made her mark and now has been tasked to do what seems impossible. Revamp Uber’s image which has been under fire over the last year.

Saint John, who was a Marketing Executive at Apple Music, has previously been named in the top 100 Powerful Executives by Ebony Magazine, Top 50 Most Creative People by Ad Age and Fortune Magazine’s Top 40 Under 40.

Image: Zimbio

Uber has suffered many issues including allegations of sexual harassment, gender discrimination, the mistreatment and low pay of drivers and the exit of many executives. The most high profile debacle was the recent resignation of the company’s CEO Travis Kalanick (although he remains on the board of directors).

Can this fearless woman who immigrated to the United States from Ghana at age 12 be the answer to saving Uber? From a young age she learned the art of how to adapt and connect with people, a skill she uses today in all her work.

She is a woman I admire for her tenacity, fearlessness and authenticity. She always remains true to herself at the core and that certainly contributes to her success.

Watch her recent interview on CBS This Morning as she talks to Gayle King about how she plans to step into her new role at Uber.

Bozoma is truly an inspiring woman!


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