Alicia Keys Partners with Levi’s to Launch New Denim Collection

Alicia Keys partners with the Levi's brand to launch all new women's denim collection (PRNewsFoto/The Levi's(R) brand)
Alicia Keys partners with the Levi’s brand to launch all new women’s denim collection (PRNewsFoto/The Levi’s(R) brand)

Alicia Keys has partnered with Levi’s® to launch its new women’s denim collection for fall 2015.  The campaign’s theme is “Live In Levi’s®”.  Keys will be showing us her personal style and also launch an exclusive song called ‘28,000 Days’, which will be the soundtrack to the campaign.  “When you are authentically yourself, you are so gorgeous and powerful, ” says Keys.  She not only admits that she’s jean’s girl at heart but she also said, “I feel most confident, comfortable, sexy and strong in my jeans.”

The Levi’s brand has been around for over 100 years and is most known for their iconic 501® jeans.  The company created the first blue jeans for women in 1934 and started a whole new revolution that’s become a staple in our wardrobes today.  “Levi’s is for every woman, there is something for everyone…much like music….Levi’s brings people together from all walks of life and cultures,” Keys continued.  What she says holds true because in many countries around the world, owning a pair of Levi’s jeans is highly coveted.

Jen Sey, Chief Marketing Officer at Levi’s® spoke candidly about why having Ms. Keys as the new brand ambassador is a good fit.  He said she embodies the spirit of the brand which includes expressing authenticity and unique personal style.  “We are so proud to launch our new women’s denim collection with Alicia.  She truly represents what the Levi’s® brand is all about.”


How do you “Live in Levi’s®”?  Watch this video to hear what Alica Keys’ thoughts are and how she chooses to #LiveInLevis.


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